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MTAW 2025

This Massage Therapy Awareness Week, from October 19-25, we invite all RMTs to help promote the value that massage therapy brings to healthcare in their local communities. We’ve provided several different resources that can help you connect with a variety of people in your local community, and promote the diverse ways that massage therapy can help people reduce pain and improve their physical function.

Our first resource can help you connect with businesses in your neighbourhood, developing mutually beneficial partnerships with local businesses that can include gyms, dance studios, midwife practices, health-focused cafes, retirement homes and more. We offer you a step-by-step guide to determining which partners would be a good fit for your business, approaching those potential partners for the first time, and developing a solid, mutually beneficial relationship.

Access our resource to help you connect with local businesses.

We’ve also developed a resource that can help you bring your community to you, by hosting an open house in your clinic space. An open house is a great way to attract new patients as well as spread the word about massage therapy and about your practice. This resource will help you figure out the goals for your open house event, which will be unique to your practice, and will also help you promote the event and set up your space.

Access the open house resource

Our final initiative during Massage Therapy Awareness Week is a great way you can get involved in spreading the word about massage therapy during Massage Therapy Awareness Week. We have created a fill-in-the-blank poster, which you can print out and fill out what massage therapy means to you. We encourage you to take a photo of yourself holding this poster filled out, and share it during Massage Therapy Awareness week between October 19-25 using the hashtag #MTAW2025 to spread the word widely about how massage therapy can benefit people.

Download our poster

We will also be sharing a lot of content on our social media channels on Facebook and Instagram during Massage Therapy Awareness Week to spread awareness of the great benefits of massage therapy. Follow along on our channels @RMTAO, and consider sharing the content on your own channels using the hashtag #MTAW2025  

Tags: Massage Therapy Awareness Week, benefits of massage therapy